Document Type : Original Article
Authors
1 Ph.D Candidate of Art Studies, Faculty of Theoretical Sciences and Higher Studies of Art, Pardis International Farabi, Art University, Tehran, Iran.
2 Department of Art Research, Faculty of Theoretical Sciences and Higher Studies of Art, Art University, Tehran, Iran.
3 Department of Art Research, Faculty of Theoretical Sciences and Higher Studies of Art, Art University, Tehran, Iran
Abstract
Abstract
The subject of the present article is to take seriously the popular and folk art as an important source in the invisible aspects of social life and cultural policy decisions in the first Pahlavi period. This issue has been one of the main concerns of cultural policymakers from the very beginning in the implementation of the great political stream called modernization, and in the following years, it gradually led to the establishment of an intellectual consensus between intellectuals and artists with the government. In the field of "cultural studies" focusing on "art politics", this study intends to examine the confrontation of popular culture with the political culture of that period and to answer the question that how and to what extent the "public feelings" had been subjected to the policy of cultural policy makers in the first Pahlavi era? The analysis of the semantic and thematic signs of the two "royal postcards" gives us clear examples from the discussion of this research. These two postcards - apart from the visual structure similar to coffee house paintings (fantasy) and their aesthetic qualities - have been chosen because they exhibit a mixture of dominant and opposing cultural values and have national-patriotic themes mixed with religion. Due to the nature of the under studied data which is based on cultural studies and sociological perspective, this research is in the category of basic and interdisciplinary research. The research method is descriptive-analytical in a qualitative way. The data collection is also done in a documentary-library manner. The findings of this study show that the actors of the first Pahlavi cultural policy making, under the banner of a centralized and authoritarian system, in order to formalize the system of power, succeeded in creating a legitimate taste in the public. Using the idea of popularization of culture or the ideology of " the common sense training" , the ruling power has been able to make the system of power more popular and reasonable than ever, as the pictures of the two postcards tell us. this research is in the category of basic and interdisciplinary research. The research method is descriptive-analytical in a qualitative way. The data collection is also done in a documentary-library manner. The findings of this study show that the actors of the first Pahlavi cultural policy making, under the banner of a centralized and authoritarian system, in order to formalize the system of power, succeeded in creating a legitimate taste in the public. Using the idea of popularization of culture or the ideology of " the common sense training" , the ruling power has been able to make the system of power more popular and reasonable than ever, as the pictures of the two postcards tell us.
Keywords: First Pahlavi, Popular Art, Cultural Policymakers, Cultural Studies, Art Policy, Royal Postcard
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