Document Type : Original Article
Authors
1 Industrial design Department. Faculty of applied Arts. University of Art. Tehran. Iran
2 Industrial design Department. Faculty of applied Arts. University of Art, Tehran, Iran
3 Industrial design department, faculty of art, Semnan University, Semnan, Iran
Abstract
Facilities and services are among the pillars of tourism that can be effective in the success and development of tourism. These services should be designed to meet the tourists needs and facilitate the presentation of tourist attractions in order to bring the best productivity in the tourism industry. For this purpose, it is necessary to study the needs of tourists. Due to the inadequacy of tourism services for European tourists in Iran, the purpose of this study was to identify their most important needs and prioritize their problems during the trip to Iran to be used for product-service design. The present study is in the category of applied research in terms of purpose and in the category of descriptive survey in terms of data collection. Due to the type of data, it is a qualitative study in which data collection is formed through a questionnaire
according to common interests and tastes of European tourists, This study has considered the impact of climate, culture and behavior in this survey. The sample size was differentiate based on the average of visiting to Iran during recent years and in the present study was equal to 108 people consisting of tourists and tour leaders and the Snowball sampling method was chosen. Cronbach's alpha of both questionnaires was above 0.7, which indicates their high Reliability. Demographic studies show that European tourists are mostly young people with higher education, which includes both genders. This can affect the level of up-to-dateness of the application being designed. Interestingly, people who spoke languages other than English often preferred English too.
Based on the two questionnaires, it was found that tourists need money, cameras, passports and clothes more than any other means. Since these essential products cannot be redesigned in the field of product design, it seems that the most appropriate way is to design a device for tourists to carry these essential products. As a result, a lightweight bag or backpack will be, taking into account the items to be transported and services should be designed so that in addition to introducing travel agencies and their tours, provide information about attractions, obtaining visa, the ability to see pictures and comments of other tourists, booking personal tours, getting to know other tourists and coordinating travel dates with them.
Examining the answers to the question that was asked about the favorite souvenirs and traditional products, it was found that most tourists prefer the carpet and buy it. In response to a question about the reason for the buying handicrafts and souvenirs by most of the tourists, the reasons are stated to be uniqueness and beauty
Moreover, the need to design a backpack with a portable bag using handicrafts as a product to accompany services was one of the findings of this study.
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