Document Type : Original Article
Authors
1 Animation & Cinema, Faculty of Art & Architecture, Tarbiat Modares University,
2 Animation and Cinema, Faculty of Art and Architecture, Tarbiat Modares University
Abstract
This research examines the advancements in artificial intelligence (AI) and its growing impact on idea generation, production, and conceptual content in audiovisual media, particularly animation. Initially introduced to streamline tasks like editing and rendering, AI's role has evolved with machine learning and neural networks, enabling machines to create audiovisual content with minimal human involvement. AI now plays a significant role in content creation, offering new possibilities and producing works with unique qualities distinct from human-made creations. This raises a critical question: how does AI influence the process of conceptual content creation in animated films, and at what stage does it begin to affect the production workflow? This study aims to explore AI’s capabilities in the formation of ideas, cinematic elements, and conceptual narratives, while investigating how these technologies impact meaning-making in the production process. By examining AI's evolving role in both facilitating and driving the creative process, the research seeks to understand its broader implications for the animation industry. To achieve this, the study draws on a variety of historical, technical, and analytical sources, as well as previous research related to AI’s growing role in creative fields. It also conducts qualitative analyses through case studies, focusing on works such as The Crow, Don’t Hug Me I’m Scared, and Gnosis, which highlight how AI is being applied to conceptualize and produce innovative audiovisual content. These case studies reveal that AI offers a vast array of accessible and versatile tools, enabling creators to push the boundaries of storytelling and design. AI-driven technologies are no longer confined to experimental or niche projects; they are becoming integral to mainstream animation production. The research also underscores how AI has contributed to the development of commercially successful projects, demonstrating that its impact extends beyond mere technical support to include artistic and conceptual innovation. By utilizing AI, creators can explore new narrative structures, generate visual effects that would be difficult to achieve through traditional methods, and experiment with dynamic content generation in ways that redefine artistic boundaries. AI’s growing integration into animation production is reshaping the traditional roles of creators, as machines increasingly collaborate with humans to co-create stories and visuals. This collaborative process is challenging traditional notions of authorship, pushing the animation industry toward new models of creative partnership between humans and machines. Moreover, the research highlights that AI's role in animation goes beyond facilitating efficiency; it fosters innovation, providing creators with tools to explore uncharted artistic territories and enrich the emotional and thematic depth of their works. As AI technologies continue to evolve, they are likely to further influence the animation industry by offering even more sophisticated tools for creative development. The study concludes by emphasizing that AI’s ongoing evolution will continue to reshape the production landscape, enabling deeper collaborations between human creators and machines, and redefining the future of storytelling and artistic expression in animation. Through this research, a clearer understanding emerges of AI’s transformative role in both the technical and conceptual dimensions of the animation industry.
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