Document Type : Original Article
Authors
1 Lecturer at Shariati National Skill College. Tehran. Iran
2 Graduated from Master's Degree in Illustration, Soure University, Tehran.
Abstract
This article provides a comprehensive analysis of the influence of the Apollo archetype on the clothing and identity of law-abiding men in Iranian society. The Apollo archetype significantly impacts the behaviors and sartorial choices of this group of men. To achieve this objective, the study employs a mixed-methods research approach, collecting data through semi-structured questionnaires and interviews with a sample of Iranian men. A total of 224 participants were included in the study, with random sampling conducted among men aged 25–50. The data were analyzed using SPSS software, employing descriptive statistics such as frequency and percentage. The findings reveal that approximately 11% of Iranian men predominantly exhibit this archetype. These men are characterized by traits such as order, rationality, discipline, and structure, which directly influence their clothing style and social identity. Data analysis indicates that men with the Apollo archetype have a stronger preference for formal and conventional attire, placing particular emphasis on appearance details such as neatness, color coordination, and adherence to social standards. This clothing style not only reflects their individual personality but also signifies their effort to conform to collective norms and reinforce an image of responsibility and loyalty to social structures. Furthermore, the study's results demonstrate that these men use their clothing as a symbolic tool to balance personal identity and cultural expectations.
Main Subjects
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