Document Type : Original Article
Authors
1 PhD Candidate-Art research, Faculty of Art, Central Tehran Branch, Islamic Azad University, Tehran, Iran
2 Associate Professor, Department of Philosophy of Art, Ha.C., Islamic Azad University, Hamedan, Iran
Abstract
Industrial developments began in the 18th century, parallel to the end of the Safavid period, the beginning of the Qajar period in the world and Iran. The purpose of this research is to investigate and analyze the meaning and concept in Iranian products from the industrial revolution until now and to study from the perspective of emotional design. It is assumed that, in addition to meaning and concept, emotional design will provide designers' satisfaction and product-user interaction. The research is applied from the point of view of objective and from the point of view of qualitative-descriptive nature. It uses a survey method to collect data. Its most important tool is in the field, in both verbal and visual forms, researcher-made questionnaires and interviews, and non-verbal, observation, based on interaction design and user-centered methods. The analysis of the experts of the Delphi group was used and hierarchical analysis was used to evaluate the different stages of the project. Considering the elements of usability and interactions in the field of feeling, the questionnaire is based on the six elements of usability: efficiency, effectiveness, safety, ability to learn and remember easily, desirability and design principles of interactions: adaptability, feedback, visibility, limitations, recall and experience. The use of emotion in thirteen products has been provided to 30 people from the group of men and women over 20 years old, and the value of emotion has been expressed in terms of meaning, product concept and interpretation.
Keywords: Meaning, Concept, Product, Emotional design, Industrial revolution.
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