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Unconventional Out-of-home Advertising: Environment as a Factor for Surprising and Attracting Audiences

Document Type : Original Article

10.30480/vaa.2014.249

Keywords

  • Unconventional out-of-home advertising
  • Guerrilla advertising
  • Ambient advertising
  • Ambient media
Journal of Visual and Applied Arts
Volume 6, Issue 11
May 2013
Pages 103-117
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APA

(2014). Unconventional Out-of-home Advertising: Environment as a Factor for Surprising and Attracting Audiences. Journal of Visual and Applied Arts, 6(11), 103-117. doi: 10.30480/vaa.2014.249

MLA

. "Unconventional Out-of-home Advertising: Environment as a Factor for Surprising and Attracting Audiences", Journal of Visual and Applied Arts, 6, 11, 2014, 103-117. doi: 10.30480/vaa.2014.249

HARVARD

(2014). 'Unconventional Out-of-home Advertising: Environment as a Factor for Surprising and Attracting Audiences', Journal of Visual and Applied Arts, 6(11), pp. 103-117. doi: 10.30480/vaa.2014.249

CHICAGO

, "Unconventional Out-of-home Advertising: Environment as a Factor for Surprising and Attracting Audiences," Journal of Visual and Applied Arts, 6 11 (2014): 103-117, doi: 10.30480/vaa.2014.249

VANCOUVER

Unconventional Out-of-home Advertising: Environment as a Factor for Surprising and Attracting Audiences. Journal of Visual and Applied Arts, 2014; 6(11): 103-117. doi: 10.30480/vaa.2014.249

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