Document Type : Original Article

Author

• Faeze Taheri

Assistant Professor, Graphic Design Department, Visual Arts Faculty, University of Art, Tehran, Iran

Abstract

Type(script) is the most important indicator in graphic design. Graphic designers are to deal with both form and content of the script. The proper use of the writing forms contributes to the exact transferring of the concepts and meanings as well as sounds and tones of voice intended by the author to the audience. The experience and research in regard of working on scripts has been repeatedly conducted in the area of Persian scripts but the emotions, personalities and tones of voice latent in the written forms of Persian language have been less frequently taken into account. The present study tries analyzing the body font in the forms of the Persian typefaces so as to come up with a solution for the extraction of the existent properties and establish a deeper relationship with them.
The method is based on the form analysis of the characters of the four typefaces from two different groups followed by the analysis of these findings in the statistical population (the students of graphic design).
The accomplishments of the present study which is the result of the highly repeated notions of the study population are indicative of the idea that the formal properties can influence the personality, tone of voice and emotions induced by the typefaces. The present study is effective in elevating the visual perception of the naive designers in terms of the correct selection and application of the typefaces considering the work subject and the audience type. Moreover, the importance of these properties is more clear when type designers design their typesfaces.
Type(script) is the most important indicator in graphic design. Graphic designers are to deal with both form and content of the script. The proper use of the writing forms contributes to the exact transferring of the concepts and meanings as well as sounds and tones of voice intended by the author to the audience. The experience and research in regard of working on scripts has been repeatedly conducted in the area of Persian scripts but the emotions, personalities and tones of voice latent in the written forms of Persian language have been less frequently taken into account. The present study tries analyzing the body font in the forms of the Persian typefaces so as to come up with a solution for the extraction of the existent properties and establish a deeper relationship with them.
The method is based on the form analysis of the characters of the four typefaces from two different groups followed by the analysis of these findings in the statistical population (the students of graphic design).
The accomplishments of the present study which is the result of the highly repeated notions of the study population are indicative of the idea that the formal properties can influence the personality, tone of voice and emotions induced by the typefaces.

Keywords

• : monoline typefaces
• non-monoline typefaces
• body font
• contrast of strok
• beginning and ending forms of strok