نوع مقاله : مقاله پژوهشی

نویسندگان

• مریم لرکی ¹
• مریم کهوند ²

¹ کارشناسی ارشد ارتباط تصویری، موسسه آموزش عالی هنر شیراز، شیراز، ایران

² استادیار گروه ارتباط تصویری و تصویرسازی، دانشکده هنرهای تجسمی، دانشگاه هنر، تهران، ایران

چکیده

اطلاعات نقش مهمی در هدایت انسان و زندگی بهتر او ایفا می‌کند و پیشرفت جوامع شهری انسان را به استفاده روزافزون اطلاعات ترغیب می‌نماید. پژوهش کیفی حاضر از نوع مطالعه موردی و هدف آن شناخت ماهیت و ساختاربصری‌سازی اینفوگرافیک‌های شهری در دسته‌های اطلاعات جامع شهری است. اینفوگرافیک (اطلاع‌نگاشت)‌های شهری که بخشی از اطلاعات جامعه شهری با رویکرد دیداری محسوب می‌شوند، نقش مؤثری در نحوه‌ی تعامل انسان با جامعه و تأمین نیازهای روزمره او و سهم عمده‌ای در ارتقاء فرهنگ دیداری جوامع امروز دارند. تحلیل نمونه‌ها بر اساس یافته‌های نظری تحقیق شامل بررسی ساختار و ماهیت اینفوگرافیک‌های آب‌و‌هوا، مسکن و حمل‌و‌نقل شهری در سه نقطه از جهان در دهه دوم قرن حاضر می‌باشد. نتایج حاصل از بحث نظری نشان‌می‌دهد اینفوگرافیک‌های مورد نظر از منظر ماهیت محتوا شامل سه دسته‌ی کمی، کیفی و ترکیبی هستند و از نظر ساختار نمایش داده شامل انواع مکانی، زمانی، مرحله‌ای، مقایسه‌ای و بیوگرافیک هستند. هم‌چنین نتایج حاصل از بررسی نمونه‌ها گویای این است که ماهیت داده‌ها در آثار مورد مطالعه کمی و ترکیبی بوده و ماهیت ارتباطی در آن‌ها ایستا و پویا است. ساختار محتوا در موارد این پژوهش از نوع مقایسه‌ای و موقعیت مکانی و ابزارهای غالب اینفوگرافیک، نقشه مکان‌نما، داده‌نما، طرح‌واره و آیکون است.‬

کلیدواژه‌ها

• بصری‌سازی
• داده
• اطلاعات
• اینفوگرافیک شهری
• دهه 2010 میلادی

عنوان مقاله [English]

The Information Visualization in Urban Infographic Works: A Case Study of Three Examples of Urban Infographics in the 2010s

نویسندگان [English]

• maryam larki ¹
• maryam kahvand ²

¹ Master of Arts in Visual Communication Design, University of Shiraz Art, Faculty of Visual Art, Shiraz, Iran

² Assistant professor, Graphic Design and Illustration Department, Visual Arts Faculty, University of Art, Tehran, Iran

چکیده [English]

The emergence and development of technology in human life has always been subject to change, and these changes require human information in order to be able to live in life; therefore, the need to use and understand information is felt for their greater prosperity and encourages them to use information more and more. The age of human information has been aggravated by the large volume and complexity of data, and the continuous and inclusive presence of information in today's world has made it difficult for humans to collect and extract data; therefore, humans are seeking a suitable way to simplify information; a large part of The data is transmitted through the image, meaning humans transmit a large part of the information through the image. The complexity and multidimensionality of information raises the need for more attention to how to present and publish it. In this age of technological progress, it has led to the development of cities and human lives and this necessity plays an important role in guiding people to their well-being; therefore, the need for visualization of information is felt to make data easier to understand, because the development of visual communication and creative technologies and the display of the image has made various and increasing possibilities in supplying and presenting information. Infographics come from combining information with the image and collecting complex information to illustrate them with images and tables that are readily understandable. Due to the dramatic growth of cities, every day, the frustration and disarray of cities increases, and the human need for information grows in line with the welfare of life; urban life is evolving, and the emergence of new technologies has brought new solutions to the provision of information. It can be said that urban infographics, which are part of the urban community with an informational approach, play an effective role in how people interact and fulfill their desires. Urban infographics, which are part of the urban community with an informational approach, play an effective role in how people interact and fulfill their desires. They can also contribute to raising the level of community culture. The present qualitative research, with the aim of understanding the nature and structure of information visualization, studies the effects of urban infographics. Infographics combine information with images to make complex information more clear and understandable with the help of charts, tables, maps, and other visualization tools.
The purpose of this study is to identify and explain the ways of visualizing information with an infographic approach and emphasizing the progressive effects of contemporary urban graphics. The results of the theoretical discussion show that infographics in terms of the nature of content include three categories: quantitative, qualitative and compositional, and in terms of the displayed structure include spatial, temporal, phased, comparative and biographical types. Also, the results of the study of the samples indicate that the nature of the data in most of the studied infographics is mixed and the nature of communication in most of the works is static.

کلیدواژه‌ها [English]

• visualization
• data
• information
• urban Infographics
• 2010s